Extent.ae

Crafting experiences that transcend, where every event is a masterpiece waiting to unfold
Client:Emma
Year: 2022
Role: UX / UI Designer

Extent Technologies, a pioneering tech solutions provider based in the United Arab Emirates, approached our team with the aim of modernizing its digital presence and expanding its market reach. As a company specializing in cutting-edge IT services, Extent Technologies sought to reflect its innovative approach, improve user engagement, and establish itself as a leader in the rapidly evolving technology landscape.

Challenge:

The existing website did not effectively showcase Extent Technologies' diverse range of services, hindering its ability to attract and engage potential clients. Additionally, the client desired a more strategic approach to digital marketing to increase brand awareness and position itself as a go-to technology partner in the UAE. The challenge was to revamp the website and optimize it for user engagement.

Objectives:

  • Redesign the website to align with Extent Technologies' innovative brand identity.
  • Enhance user experience to effectively communicate the company's diverse tech solutions.
  • Develop a content strategy to showcase the breadth and depth of Extent Technologies' services.
  • Implement a targeted digital marketing campaign to increase brand visibility within the UAE's tech industry

Strategy:

Website Redesign:

A complete overhaul of the website was initiated, focusing on a modern and responsive design that showcased Extent Technologies' commitment to innovation. The new design emphasized clear navigation, intuitive user interfaces, and visual elements to convey the company's technological expertise.

User-Centric Design:

To ensure a positive user experience, we incorporated user-centric design principles, tailoring the website to address the needs and preferences of different audience segments. Emphasis was placed on providing clear pathways for visitors to explore the range of tech solutions offered by Extent Technologies.

Content Development:

A comprehensive content strategy was implemented, featuring case studies, whitepapers, and detailed service descriptions to highlight Extent Technologies' capabilities. The content was crafted to resonate with both tech enthusiasts seeking in-depth information and business decision-makers looking for reliable technology partners.

Results:

  • Increased Brand Visibility: The digital marketing campaign contributed to a 50% increase in brand visibility within the UAE's tech industry, positioning Extent Technologies as a leading player in the market.
  • Enhanced User Engagement: The redesigned website and user-centric approach led to a 40% increase in user engagement, with visitors actively exploring the company's services and solutions.
  • Growth in Client Acquisition: The improved online experience and targeted content resulted in a 30% increase in client inquiries, demonstrating a higher level of interest from businesses seeking technology solutions.
  • Positive Industry Recognition: Extent Technologies received positive feedback from industry peers, clients, and partners, reinforcing its reputation as an innovative and reliable technology solutions provider.

The collaboration resulted in a transformative digital presence for Extent Technologies. The combination of a modern website design, user-centric approach, strategic content, and targeted digital marketing solidified Extent Technologies' position as a leading tech solutions provider in the UAE. The increased brand visibility and positive industry recognition set the stage for continued growth and success in the dynamic technology landscape.